NHS leaders are reminding people in the Bradford district to only attend A&E for serious injuries and life-threatening emergencies to help ensure that critical care is promptly provided to those who need it the most.

To help spread the message, a local advertising campaign has been launched by Bradford District and Craven Health and Care Partnership promoting the use of the NHS 111 online service.

The NHS 111 online symptoms checker is a fast and effective way to help direct to the right place for treatment whether it be a GP, pharmacy, hospital or self-care.

The public reminder comes as Bradford Royal Infirmary (BRI) and Airedale Hospital anticipate an increase in A&E attendance this winter.

Saj Azeb, Chief Operating Officer and Deputy Chief Executive at Bradford Teaching Hospitals NHS Foundation Trust, said: “We’re asking all patients to think carefully before coming to A&E.” Extra national funding will also be provided to Airedale Hospital this winter to help meet the growing demand for urgent care services and improve waiting times.

Leanne Cooper, Chief Operating Officer at Airedale NHS Foundation Trust, said: “A&E is for accidents and emergencies only, such as severe chest pain, difficulty breathing, significant head injuries and broken bones.”