A BRADFORD car dealership has been recognised for exceptional customer service by Auto Trader.

Mercedes-Benz of Bradford, on Thornton Road, has achieved the gold standard in customer service, after securing Auto Trader’s Highly Rated status for 2023.

A significant accolade in the automotive sector, the awards are based on the reviews and feedback provided by genuine Auto Trader customers over the past year. 

Winning retailers must meet set criteria to achieve the Highly Rated award, which includes maintaining an average review rating of at least four stars on Auto Trader's marketplace.

The dealership is operated by Pendragon’s Stratstone brand.

Kim Costello, chief customer officer at Pendragon, said: “We are delighted to be able to display the Highly Rated award at Mercedez-Benz of Bradford, following a year of incredible customer service and aftercare. The awards confirm the positive experience so many car-buyers have with us, and our commitment to exceptional customer service across every single Evans Halshaw, Stratstone and CarStore location.”

The Bradford site is one of six Pendragon locations across West Yorkshire to achieve the Highly Rates status, comprising sites from its Stratstone and Evans Halshaw businesses.

This year more than 1,500 retailers have been recognised as Highly Rated on Auto Trader.