CITY have announced a new long-term agreement to make Penny Appeal their official chosen charity partner.

A three-year deal will mean the Wakefield-based organisation, which specialises in international crisis relief, is recognised with main partner status at Valley Parade.

Penny Appeal’s branding will receive exposure inside the stadium, as well as featuring on the sleeves of the Bantams’ shirts in Carabao Cup and EFL Trophy games.

Penny Appeal supports people in over 30 crisis-hit countries worldwide through projects such as building wells, caring for orphans, delivering medical aid and providing meals.

Ridwana Wallace-Laher, chief executive officer of Penny Appeal, said: “As a lifelong Bradford City supporter, I am incredibly proud that we are partnering with this amazing club to bring about much-needed opportunities for our young people in Bradford and beyond.

“In working together, as organisations who share core values of equal opportunity, growth and prosperity for all, I have no doubt that the lives of many people both here at home as well as around the world will be transformed as a direct result of our partnership and the life changing work we will be doing together.”

Davide Longo, City’s chief commercial officer, said: “We are immensely proud to be welcoming an incredible organisation like Penny Appeal on board at the club as our official chosen charity partner.

“The work Penny Appeal does worldwide to help those who need it most is truly inspiring, and we are keen to get involved and help with the kind of projects they are already hosting.”