A POPULAR gift card initiative to encourage local shopping has reached a milestone of £60,000 gift cards sold.
Led by the BID, the Bradford City Centre Gift Card launched in November 2021 and can be spent with around 150 businesses in the city – including national brands and independents.
Raja Yasin is the owner of Looney Golf and regularly has the Bradford Gift Card spent at his leisure venue.
“We’re part of the Bradford Gift Card because it’s a way that we can promote Bradford and encourage new people to visit the city too," he said.
“First and foremost, being a part of the gift card is good advertising. It brings new customers in who get to experience what we offer. Most of the time, these are people who didn’t know we existed.
“One customer had the card as a birthday gift and I thought what a great present to give someone because they can use it in such a wide range of places in Bradford.
"It’s doing something good for Bradford and showing people what’s here in the city. There really is so much to do, both in the day and at night."
Ian Ward, General Manager of The Broadway, said being a part of the Bradford Gift Card enhances experience and convenience for customers.
He said: “By collaborating with Bradford BID on the Bradford Gift Card, we can keep more money locked into Bradford which benefits everyone.
"They can visit The Broadway for shopping and food, then maybe visit a pub in the city or go to the theatre.
"The Bradford Gift Card offers the ultimate choice for the recipient, and we’re pleased to have played our part in helping the Bradford Gift Card to reach £60,000 in sales.”
Primark is one of the national retailers that are part of the Bradford Gift Card.
Primark Bradford Store Manager Asif Sardar said: “The Bradford Gift Card is a brilliant initiative that brings the people of the city together.
"We’re proud to support a scheme like this that brings shoppers to the city centre and keeps them spending locally.”
The Bradford Night Out Gift Card was introduced in October 2022.
The BID’s business engagement officer Nikki Chadburn said: “It’s a proud moment seeing the Bradford Gift Card reach £60,000 in sales and we know the true value to our city is considerably higher thanks to people spending over and above the value on the card.
"The Bradford Gift Card is driving people to our city centre, quickly, making a huge difference for our businesses, across a range of types, sizes and sectors.”
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