A GUISELEY director hit his target after taking the plunge into Lake Windermere to raise money for a children's charity.

Dan Lakin, director of BAR Events UK, pulled on his swimming cap and wet suit and swam at the Great North Swim last Saturday to raise funds for The Principle Trust Children's Charity.

Dan was excited to join thousands of swimmers taking part in the one-mile open-water challenge at Brockhole on Windermere.

He had aimed to raise £500 which will provide a free week-long respite holiday to a family with children who are underprivileged, disadvantaged, disabled, have life-limiting conditions, or who have experienced poverty, trauma or abuse. He hit his target, raising £530.

Dan, who had been training at Nuffield Health Club in Guiseley, aimed to beat his previous personal best time of 1 hour 49 minutes.

Before the event, he said: "I’m proud to be swimming for The Principle Trust and am very grateful to friends and family who are supporting me."

Founder of the charity, Mike Davies MBE, added: "Thanks to people like Dan, we’ve helped thousands of disadvantaged, disabled and poorly children to escape their everyday troubles and create happy memories with their families."

People can still sponsor Dan by visiting localgiving.org/fundraising/dan-lakin-great-north-swim/