ASDA has announced Blue Light Card holders will receive their discount through the supermarket’s Asda Rewards app.
The change from the Leeds-based chain, which is effective from Thursday, May 4, means that card holders will continue to get 10 per cent off their shopping in-store simply by scanning their Asda Rewards app at the checkout, rather than presenting their Blue Light Card and ID, as was previously the case.
Blue Light Card holders who scan their Asda Rewards app in-store for the first time between May 4 and May 31, will also receive a £2.50 bonus in their Cashpots, deposited in June.
Asda Rewards provides customers with the chance to earn pounds, rather than points, each time they purchase certain products or complete a milestone mission.
Mark Baxter, senior director for loyalty at Asda, said: “The Blue Light community do a fantastic job at keeping us all safe, healthy, and supported, so we’re happy to be able to offer them exclusive offers through our popular Asda Rewards app.”
Asda is owned by brothers Mohsin and Zuber Issa, who have Bradford links, and bought the chain in 2020.
Blue Light Card is a nationally-recognised scheme which provides workers in the NHS, emergency services, social care sector and the armed forces with a range of discounts.
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