BRADFORD schools could be in with the chance of winning £1,000 for their breakfast club by entering the annual Kellogg’s Breakfast Club Awards.

One club from each region of England, as well as one club from Scotland, Wales and Northern Ireland, could be crowned the best breakfast club of the year and bag a cash prize.

Kellogg’s is celebrating 25 years of supporting breakfast clubs. To mark the occasion, there will be an additional award to recognise a Breakfast Club Hero – someone who goes above and beyond to make their breakfast club happen. 

Latest research from the business found four in 10 teachers in Yorkshire and the Humber claim to see children coming to school hungry every day, with 69 per cent believing the number of children attending breakfast clubs has risen.

For 24 per cent of parents, breakfast clubs provide an opportunity to save money on childcare in the morning.

To meet this need, Kellogg’s will be increasing the size of its Breakfast Club Programme across the UK by increasing the number of schools supported by another 50 per cent.

Heather Murphy, corporate social responsibility manager for Kellogg’s, said: “Our recent research shows how in-demand breakfast clubs really are and I’d encourage all schools to apply for the awards, to be in with the chance of receiving additional funding for their pre-school club.’’

Entries are now open and will close on March, 17 2023 before being judged by a panel of experts.

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