ASDA has launched two new ranges with more than 100 products in its new vegan ranges. 

The OMV! range contains "decadent, tasty treats" while the Plant Based range offers nutritionally balanced meat-free meals.

Meat-loving Married at First Sight star Zoe Clifton has been announced as the unlikely ambassador for the brand’s new OMV! And Plant Based by Asda ranges.

Renowned vegan-sceptic Zoe is vowing to go vegan for the month of January, eating products from the ranges and sharing her verdict on vegan cuisine, supported by her plant-based partner Jenna.

The full range will be available to buy in-store throughout 2023, with select products also available to buy online now.

Throughout January, customers who spend £5 on Asda's vegan own-brand products can also earn £1 back in their cash pot in the Asda Rewards app.

Brothers Mohsin and Zuber Issa bought the supermarket from US retailer Walmart via their EG Group in 2020 in a £6.8 billion deal.

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