Morrisons slashes prices on its Savers range in £16m move

The cuts by the Bradford-based supermarket chain include important fresh and frozen products for family meals and lunch boxes, together with cupboard essentials and household products.

Morrisons has invested more than £16 million to make these cuts as customers look for help on their weekly shop after the expense of Christmas and as the cost-of-living crisis continues to impact household grocery budgets.

Morriosns has announced it is cutting prices on its entry-level/Savers products (Image: Morrisons)

Fresh products such as bacon, cooked chicken and cheese have had their prices reduced as well as fruit and vegetables including apples, pears and potatoes.

Frozen ready meals, fish fingers and prawns have been cut along with cupboard fillers like tins of beans, chopped tomatoes and tuna chunks.

Household essentials such as laundry powder, washing up liquid and dishwasher tablets have also seen their prices slashed as have toothbrushes, toothpaste and sanitary products.

David Potts, Morrisons chief executive, said: “We want to do all we can to help when it comes to the cost of grocery shopping and by investing in the range and cutting the prices further, our customers will see a noticeable impact on their budgets at a time when they really need it.”

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