MORRISONS is scrapping date labels and removing 'display until’ messaging on nearly 200 of its fresh fruit, vegetable and salad items.

The changes are being made to urge customers to use their own judgment as to whether produce is good to eat after being bought and stored at home. It aims to help shoppers reduce food waste and save money.

A survey by WRAP shows UK households waste 4.5 million tonnes of food, costing the average family £720 per year.

WRAP cites fresh potatoes and carrots as some of the top wasted produce items in the home.

Bradford Telegraph and Argus: Morrisons is scrapping date labels and removing ‘Display Until’ messaging on nearly 200 of its fresh fruit, vegetable and salad items Morrisons is scrapping date labels and removing ‘Display Until’ messaging on nearly 200 of its fresh fruit, vegetable and salad items (Image: Morrisons)

Morrisons has already started to scrap dates on produce labels ahead of the start of the big Christmas food shop in mid-December.

Next year, the Bradford-headquartered supermarket aims to update its packaging for more perishable pre-packed products including berries, grapes and stone fruit.

The changes will see the supermarket giant move away from ‘display until’ and introduce ‘best before’ labelling to indicate the quality of produce to customers. Morrisons is committed to reducing food waste by 50 per cent by 2030.

Earlier this year, it was the first to replace ‘use by’ dates with ‘best before’ dates on its own brand milk. In 2020, Morrisons replaced ‘use by’ dates across some of its own-brand yoghurt and hard cheese ranges.

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