Owning a food business can be a difficult procedure towards many however owning a business online rather than an in store business can impact your business both positively and negatively. There is not a close measure on the proximity to customers and collections however the way an online business is promoted and presented on the media can play a large role in increasing the customer base. Leeds is a hive of activity for businesses to start and one of the UK’s leading cities to running businesses. This includes a large range of small/local businesses who deserve a large amount of exposure.

 

A business based in Leeds named “Theofficialbakingbad”on instagram has recently started providing halal baked goodies from giant stuffed cookies, to cookie pies, to flavour boxes with affordable pricing from £3.50 to £15 depending on the item. The most expensive item would be the exquisite “flavour box” which contains a cookie pie and two giant stuffed cookies with flavours of your own choice. The most lionised flavours are Kinder Bueno, Biscoff and Cookies&Cream causing a great eruption of flavours pleasing everyone’s tastes buds!

 

The business owner herself partner is into fitness and eating healthy however on his “cheat” meals, the first thing he’d want is one of her baked goods whether that would be cookies, brownies or cookie pies which really inspired her to start selling them to others so that other people can experience the same feelings and be treated by “Baking Bad” when having a good or bad day. Having a little nudge from someone who believes in both you and your products can help massively and increase anyones confidence when starting a business like it did for the owner of “Baking Bad”.

 

The food industry is very competitive however one thing that sets “Baking Bad” apart from other businesses is that the business provides strictly halal food for its customers. This is very close to the owners heart as her and her partner are both Muslim and would appreciate a business that provides piquant, moreish and flavoursome made with love and halal ingredients to your doorstep. Although the business has only just been made, the thought process behind the business will take months of consideration and thought but inflation has impacted the business massively. From the price of ingredients/raw materials increasing, petrol and energy bills increasing, it’s important to find a good balance on pricing for the customers. Supporting small local business suppliers is a very effective and affordable process when trying to gain ingredients and helps another business develop whilst helping your own.

 

Social media is the biggest tool for growing a business and without media and word of mouth, your business will not thrive. Online orders for “Baking Bad” is definitely something the business has planned for the future however keeping the business more personal and local is a crucial factor of this business. When an order through instagram is received from “Baking Bad” free range eggs, halal animal sourced products will be used to make the product itself and the finishing product will be given to customers in recyclable packaging. Animal and the environmental welfare is taking into consideration with every good made with “Baking Bad”.

 

Last but not least, large businesses known worldwide always start somewhere small no matter their goals and targets. “Baking Bad” will proceed to do what they are doing such as delivering high quality products at the most cost effective prices and most importantly, tasting amazing! “Baking Bad” will be setting up pop-up shops around Leeds at your local markets so keep your eyes peeled for that with new flavours coming in all the time!