A PARTNERSHIP between the Yorkshire Cricket Foundation – the official charity of Yorkshire County Cricket Club – and Vertu Motors has enabled an expansion of the Foundation’s cricket college facilities with the installation of an on-site gym for students.
Prior to the creation of the gym facilities, under the East Stand at Headingley Stadium, Yorkshire Cricket College’s 77 students studying for sports-related A-Levels were required to travel to facilities elsewhere.
The deal with Vertu Motors, which supports the Foundation’s community and educational work, has enabled an investment in cardiovascular and functional strength training equipment.
The gym is just one of the Foundation’s initiatives being supported by Vertu. The partnership has already seen the UK’s fourth largest motor retailer supply a minibus for students and community programmes, and make a commitment to help expand the reach of cricket with subsidised schools programmes and funding support for the college’s students to take up additional qualifications.
Nick Robinson, education manager for Yorkshire Cricket Foundation, said: “Access to sports and education is vital to raising awareness of the benefits of sport and developing a pipeline of top-flight players and support staff.
“The partnership with Vertu Motors has given us the means to expand our current education offering and reach more people.”
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