A BRADFORD-born TV presenter is set to front a show looking for new items to sell on the shelves of a supermarket.
Anita Rani has been announced as a co-presenter of Channel 4’s ‘Aldi’s Next Big Thing’.
Viewers will see Aldi behind the scenes for the first time ever, as 36 suppliers visit the supermarket’s headquarters to showcase their products to Julie Ashfield, managing director of buying.
From dinner and baked goods, to store cupboard essentials and delicious treats, each episode will see the panel deliberate on factors such as price, packaging, customer demand, and the ability to scale up, as it whittles six products down to two.
The two finalists then have four weeks to work on Julie’s feedback, before returning to Aldi with their new and improved products, to learn who has won the contract.
Each of the winning products will appear as a Specialbuy in more than 970 Aldi stores nationwide, coinciding with the episode airing.
Anita said: “I’m excited to hear viewers’ reactions to the stories, and to find out if they love the winning products as much as we do.”
'Aldi’s Next Big Thing’ will start on Channel 4 on Thursday, October 20 from 8pm for a six-part series.
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