A LOCAL McDonalds store is undergoing a major revamp to become one of the first new-style restaurants in the UK and Ireland.
The Brighouse branch will reopen on August 23 after a huge redesign to deliver a better customer experience.
Owned and operated by franchisee, Pritpal Singh, the branch is one of the first McDonald’s ‘Convenience of the Future’ restaurants.
This will combine a new restaurant layout with latest technology to create a more seamless experience for customers.
Brighouse McDonald’s will offer a separate ‘McDelivery only’ area which will allow delivery drivers to go in and out of a dedicated courier entrance and service area.
This will enable delivery drivers to collect orders more efficiently to reduce congestion in the dining area and give walk-in takeaway and dining customers more space.
The revamp will include a series of sustainable innovations which were initially trialled at McDonald’s first net-zero carbon emission restaurant in Market Drayton.
Mr Singh said: “We are pleased to be reinvesting in our Brighouse restaurant again providing separate facilities for our customers and couriers thus leading to a better experience for all.
"I’m really looking forward to the new look and feel of our Brighouse restaurant and hope for a better customer experience.”
McDonalds says the redesign of its kitchens and dining areas as part of Convenience of the Future will “better integrate digital sales channels, the McDonald’s App and make smarter use of internal space to enhance the dine-in experience”.
The chain said dedicated areas for the different ways to order, along with the removal of the front counters, will offer a more efficient way to order and will leave customers with more space to enjoy their meal.
Gareth Pearson, McDonald’s UK and Ireland Chief Operating Officer, said: “The pace of change within the restaurant industry is relentless, and the pandemic accelerated this with digital adoption gathering greater pace.
“Our customers rightly expect to have choice in how and where they order and collect their food, and our job is to ensure that every experience is a great one. For this to be the case, we know we also have to provide our restaurant teams and delivery partners with the best possible environment to work in.
“We strongly believe we have to continue to invest to grow, and this investment not only addresses how customers are ordering now but provides us with a platform to continue to adapt in the future, whatever that innovation looks like.”
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