A campaign has started to demonstrate that a world-famous village is more than a tourist honey-trap.

Haworth traders want to show that the picture-postcard 19th century cobbled Main Street it is not just a shrine to the famous Bronte family but is also home to a vibrant 21st century community.

The town is branding itself as a great place to shop, to eat and spend a weekend - as well as a destination for Bronte lovers heading for the famous Parsonage museum and steam fans to the Worth valley railway.

The Seeds of Change campaign is being spearheaded by Haworth Traders and produced by design company Mine Creative, which is based in the village.

Focal point in promoting the new image will be a website and a short film called The Village which shows five young women arriving by steam train on the Worth Valley line and enjoying a fun-filled weekend of shopping for top quality clothing, eating fine food and staying in luxury accommodation.

Mine Creative's Karl Helliwell said: "Haworth is not just about the Bronte, although of course they are very important to its image.

"But we want to show the village in a new light - one which reflects that it is also in the 21st century and has lots to offer.

"There are quality shops, places to eat and sleep - it's a cool place to be."

Behind the new image is Haworth Traders group which wants to change the village's image as being "just full of tourist shops."

Pam Howarth, of Haworth Traders, said: "Haworth has changed a lot - there are more new businesses which are not just connected to tourism. It is very much up-market.

"We want to show people that it's a great place to come and stay and shop, visit the restaurants and pubs and enjoy the beautiful park and of course visit the Bronte Parsonage Museum.

"The Brontes and the railway are very important to the village but it is more than just a place of tourism."

The women featured in the film are sales executive Sarah Toothill, 23, of West Lane, Keighley, schools worker 21-year-old Emma Roberts, of Beechcliffe, Keighley, Lydia Viccary, 18, of Cross Hills, who works at Rackhams in Skipton, Claire Scott-Grice, 34, of Leeming near Oxenhope and waitress Hiroko Newiss, 35, of Haworth.

All five were auditioned for the roles and will be featured shopping in Main Street, enjoying a drink in a pub, visiting the church, alighting from a steam train and enjoying a picnic at Top Withens, said to be the location of Emily Bronte's Wuthering Heights.

Mrs Scott-Grice, who runs The Beauty Rooms in Low Street, Keighley, said: "I think it's a fantastic thing for Haworth. It's about putting it back on the map - it has the Brontes but we are also saying it has great shops and eating places and places to stay.

"I was flattered to be asked to take part and it has helped me make some new friends."

The five women have also taken part in a photo shoot for the website which will be unveiled later this year at Haworthvillage.co.uk e.mail: clive.white @telegraphandargus.co.uk