Online beauty retailer Justmylook opens first-ever store

West Yorkshire firm Justmylook.com will offer almost 2,000 products at its Commercial Street shop, including exclusive hair care ranges, on-trend cosmetics, skincare favourites and luxury perfumes.

The store itself is styled in a light industrial theme with feature lighting, and it will be home to more than 40 brands, from icons such as Yves Saint Laurent and Giorgio Armani to cult favourites like Olaplex and Dermalogica.

It features an interactive area housing a hand-picked selection of TikTok’s most viral products, inspired by the #TikTokMadeMeBuyIt trend – described by the firm as a new concept in physical retail.

Designed to evolve as new patterns and trends emerge, the area offers customers an exciting way to discover new beauty products.

Inside the new Justmylook store in Brighouse. Picture: Justmylook

The store is due to open to customers for the first time on Wednesday, July 13.

Luke Williams, director at Justmylook said: "We are so thrilled to be launching our first physical store.

“Located in Brighouse, this store will act as a one-stop shop where shoppers can pick up all their favourite items from a large selection of well-known beauty brands.

"The first of its kind to have an interactive area where consumers can shop from a selection of TikTok’s trending products, this store aims to pave the way for trending beauty in the retail space and we look forward to leading from the front."

Justmylook is described as one of the UK's fastest-growing beauty retailers.

The TikTok area at Justmylook's new store in Brighouse. Picture: Justmylook

Since launching in early 2015, the Cleckheaton-based company has grown rapidly and now presents a range of more than 7,000 products from 300 plus prestige brands, including industry icons such as GHD to cult brands like The Ordinary.

From salon-exclusive hair care ranges to on-trend cosmetics, Justmylook has hundreds of thousands of beauty lovers ordering its products to be delivered directly to their doors.

The firm’s website describes it as aiming to be the ultimate destination for all things beauty, with its growing range handpicked by its buying team.

It also prides itself on offering our customers a quick, easy and convenient shopping experience, as well as unrivalled after-sale customer care and advice.

When asked why the firm had picked the town for its first physical store, Mr Williams added: “We chose Brighouse as the location is an affluent market town with a thriving high street, with no store in the area offering high-end beauty products.”

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