FREEMANS, the Bradford-based digital department store, has teamed up with a stylist and TV presenter for its latest collaboration.
Mark Heyes, known for his appearances on ITV daytime show Lorraine, is working with Freemans on the first collection he has designed himself.
Called ‘Love, Mark Heyes’, the range spans an initial 50-piece daywear collection for spring/summer 2022 that offers casual summer fashion across tops, dresses, trousers and shorts designed to fit and flatter women of all ages.
Love, Mark Heyes, is priced from £25 to £65 and launches on Freemans.com from today. The range is available in sizes from 10 to 24, backed by the online retailer’s free delivery promise.
The launch will be supported by a full marketing campaign across TV, digital and social channels, led by the stylist and presenter himself and it runs from April 30.
The 20-second TV ad takes us from Mark Heyes’ in his design studio, pinning and creating his collection through to a range of models of differing ages and sizes stepping out of their front doors ready to embrace the day.
A full digital marketing campaign accompanies the TV across paid social, display and YouTube and Freemans owned channels, as well as PR.
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