Three Bradford taxi firms have partnered up with Uber for the app's new Local Cab option amid high demand.

Anyone opening the Uber app in West Yorkshire – including Bradford – can now select the Local Cab option, alongside regular Uber-operated options UberX, Comfort, Exec and XL.

Passengers will now have the option to book trips with Wrose Village Cars, Zip in Bradford and Bronte & DWC Taxis in Haworth.

It follows previous launches in towns and cities across the UK, including Manchester and Birmingham.

Jamie Heywood, Uber’s regional general manager for Northern and Eastern Europe, said: “We’re excited to add West Yorkshire to our growing list of locations across England where riders can access both UberX and Local Cab in the same app.

"This will help maximise earnings opportunities for drivers while giving passengers in West Yorkshire more choice, meaning that everyone will benefit. We’re looking forward to launching Local Cab in more UK towns and cities soon."

Uber's Local Cab option

Tariq Mahmood, Director at Bronte & DWC Taxis, said: “Partnering with Uber will allow us to provide additional revenue streams to our drivers, which we hope will aid our recruitment efforts and encourage new drivers to join our fleet.”

Meanwhile Ken Ives, director at Zip, said: “Local Cab is a win-win for both our drivers and passengers. Being able to book trips with local operators via the Uber app will enable passengers to get from A to B quicker and easier, and drivers will gain access to new job opportunities – which will no doubt be welcomed with open arms!”