LIFE-size animals made out of plastic bricks will be popping up in Bradford city centre next month.
The BRICKLIVE interactive attraction has been organised by Bradford Business Improvement District (BID) to create a great family day out in the city centre from Saturday, March 5, to Sunday, March 13.
The free tour features models of endangered animals and has been devised to "entertain whilst educating children and families about the world’s major environmental issues and the importance of conservation and biodiversity".
The Animal Paradise trail of hand-built brick statues has appeared at various locations across the globe since it launched in 2018 at the Bird’s Nest Stadium in Beijing, China, popping up in places as far apart as Monaco, the Dallas Cowboys’ ground in Texas and Brookfield Zoo in Chicago.
Leanne Holmes, project officer at the BID – the limited not-for-profit company funded by more than 600 levy-paying businesses and organisations to help promote and develop the city centre – said: “Mini explorers will have great fun mounting an expedition to hunt down these stunning animals across ice caps, jungles, rivers and forests, right in the heart of the city centre!
“They’ll be able to look out for a Bengal tiger, a dolphin, a snow leopard, macaws, a giant panda and lots, lots more.
“We think this is a really fun family attraction and we’re thrilled to have it in Bradford. It’s been a big hit in cities around the world and we’re proud to be able to bring it here.”
The city centre trail will feature 15 animal models made from more than 500,000 bricks.
Visitors will be able to download their locations from the bradfordbid.co.uk website and from the LoyalFree app and everyone who completes the trail on the app will be in with a chance of winning a £200 Bradford city centre gift card. Trail leaflets will also be available from a variety of locations around the route.
BID manager Jonny Noble said: “Now most of the Covid restrictions have been lifted and we’re returning close to ‘normality,’ there’s no better time to be bringing our city centre streets to life and making them a livelier and more fun place to be.
“Bradford BID will be working hard to create lots more attractions in the coming months to help animate the city’s retail heart and make it a more entertaining place to come and visit for everyone.”
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