A MENSWEAR retailer in Cleckheaton is set to open a second shop in Ilkley after seeing business boom during lockdown.

Joshua Adams menswear was forced into uncertainty in March 2020 with the first national lockdown which led to the temporary closure of the shop in Cleckheaton for several months, the cancellation of thousands of weddings throughout the country and a complete change in customer needs.

Joshua Adams’ owner, Stephanie Norris assessed the options available and set up an online shop to facilitate a click and collect option for customers.

With trips to the races, weddings and face to face interviews all erased from the calendar, the need for comfortable casuals grew and with it, Joshua Adams launched their casual collection growing the labels they stock.

On reopening day on April 12, 2021, Joshua Adams worked on a launch campaign with other Cleckheaton-based businesses to create a film celebrating this exciting time. Weddings that had been postponed three times were finally able to go ahead. Hundreds of wedding parties came through the doors delighted that Joshua Adams had kept their suits safe and could easily adjust sizes.

In January 2022 the business expanded with the opening of a new mezzanine level within the Cleckheaton store to offer privacy to customers and showcase the extensive variety of labels stocked. Added to this, Joshua Adams released its own label.

Owner, Stephanie Norris said: “Understanding our customers’ wants and needs and recognising the requests we receive daily, the natural progression was to launch our own label responding to those requests. We use the best manufacturers and offer a wide range of styles and sizes, so there’s something beautiful available for everyone. To showcase the new label, we created a film utilising our favourite models at a stunning Yorkshire venue, Waterton Park hotel."

Stephanie believes in the growth of the Joshua Adams brand so much so, that the team is opening a new store in Ilkley town centre at the end of February. The store will offer the same personal service, staffed by existing Joshua Adams team members and stocking the prestigious Cavani label.

She added: "The team is beyond excited to bring the Joshua Adams difference to Ilkley and become a part of the local community. To keep up to date with the exciting times ahead for Joshua Adams and the opening of the new store, sign up to the newsletter for all notices and special offers."

Visit: Joshuaadams.co.uk