I so want it to work.

The Kevin Keegan story is the perfect antidote to the constant talk of the Premier League product and its consumers.

For once, here's a signing for the fans; not the share-holders.

Mike Ashley has been condemned for thinking too much like a supporter than an owner. And, true, it looks pretty sad to see him squeezing into a replica shirt.

But you cannot blame him tapping into the wavelength on the terraces and delivering the one manager they all wanted.

When Keegan was last in charge, Newcastle were everyone's favourite "other" team. It sounds a cliche but it's true - I mean, who didn't cheer out loud when they gubbed Man United 5-0?

We all used to "love it, absolutely love it" when they threw everyone up front and to hell with the consequences. It was Playstation football come to life.

So will it happen again 11 years later?

The odds are stacked against him. The top flight has moved on and passion can only get you so far.

Keegan has the reputation as a "serial walker-outer" and it will probably end in tears.

The figure who shuffled into the directors' box 20 minutes into the Stoke game looked much older and more frail than we remember. Like Stuart McCall at Valley Parade, he will enjoy the longest possible honeymoon - but it won't last forever.

It's pure romance - and let's hope that this story really does produce a happy ending. That the swashbuckling style which marked Keegan's previous reign can once again sweep across the big stage.

It still may not win Newcastle any trophies but they will regain a legion of admirers across the country.

Keegan's return should make the Premier League fun again.

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