HOLLY Willoughby blew away ITV viewers away in this stunning blue dress on This Morning today.

The ITV presenter proved once again that she is the queen of comfortable and affordable fashion. 

Willoughby's timeless and cheerful style is so popular with fans because they can actually picture themselves wearing (and affording!) the clothes she wears.

The Dancing On Ice presenter shared the gorgeous look on her Instagram this morning so that her followers can recreate her looks.

Fans could not get enough of the dress with the post racking up over 3 thousand likes before she even went on air.

One user said: "Stunning" followed by two blue hearts.

While another fan wrote: "Love this colour".

Where can I buy Holly's outfit?

Holly's second look of the week is sophisticated and elegant- exactly what we have come to expect from her. 

We can't wait to add this timeless piece to our wardrobes. 

This turquoise blue dress is no longer available from Ghost but with dresses starting from £150, we think we can recreate her look for less.

This Stacey Solomon-modelled blue midi dress is just £10 from In The Style.

Or this blue polka dot midi dress is a bargain from ASOS.

Last week, we shared everything that Holly wore on This Morning and how you could recreate her best looks.

This Morning continues every weekday morning at 10am on ITV.