CITY have announced they will continue their link with Bradford College.

The partnership will see the college’s apprenticeships division carry on as their official digital partner after signing a one-year contract.

Bradford’s further and higher education institution will also power the club’s new mobile app, to be launched over the coming weeks, while new and existing branding will be on display inside Valley Parade.

Kelly McAllister, head of apprenticeships and business development at Bradford College, said: “We are thrilled to once again be partnering Bradford City AFC.

“We are a perfect match. We are both at the heart of Bradford, passionate about supporting the community and both share a mission - to play a central role in the city’s economy and education.

“We really look forward continuing to work together, sharing key messages on such an important platform and raising awareness of opportunities for everyone.”

City commercial director Davide Longo said: “We are delighted to have Bradford College on board for another season and are looking forward to building on the important work already done over the course of the past 12 months.

“It goes without saying that Bradford College is another of the city’s key players, and we are excited to be extending an innovative partnership which helps grow our online platforms, while aiding the college’s efforts to inspire thousands of young adults across the district and beyond.

“We pride ourselves on strong relationships with each of our commercial partners, and this agreement represents the next step for us and Bradford College, and paves even more room for us to move further forward together.

“We are looking forward to growing even further over the course of the next year and beyond, as we aim to try and help make both Bradford City AFC and the city of Bradford the best it can be.”