A DRIVER who was "seemingly filmed for amusement" by a passenger reaching 99mph on one of Bradford's busiest 30mph roads must be "removed from the driving population".

The video, which emerged last Sunday at 6.20pm on Snapchat, has been widely condemned by police, an MP and a road accident support group.

It seemingly shows a passenger in a vehicle who films a driver accelerating to a ludicrous speed on Manchester Road, heading towards Bradford city centre.

The footage begins just as the vehicle makes its way past the Lidl store on that road, starting at 50mph.

Focusing on the speed dial, the video seems to show the driver making it to 70mph, before they accelerate for a final time to 99mph.

The vehicle was in the right-hand lane of the road and can be seen passing other cars in the left-hand lane, seemingly at speed.

"Mad About Bars - S5-E12" by Mixtape Madness, Kenny Allstar & Central Cee can be heard blaring out of the vehicle's sound system throughout the video.

A spokesperson for SCARD (Support and Care After Road Death and Injury) condemned this behaviour and feels it is only becoming more prevalent.

He said: "Our organisation offers support and help to the many hundreds of people every year who are directly or indirectly affected by injury and death on the UK's roads.

"Irresponsible, dangerous and illegal use of motor vehicles cannot be tolerated.

"Our hope is that this driver can be quickly traced and removed from the driving population.

"Actions like this are the catalyst, and first link, in a chain of events which will surely lead to another tragedy, another death or serious injury for the emergency services and health service to pick up the pieces from, and for an organisation such as SCARD to get involved.

"Drivers like this need to stop and think of the possible consequences of their actions, rather than consider themselves invincible.

"There's a time and place for driving at speed, in a controlled and safe environment at a track, not on the public highway."

The video also used two "stickers", which can be applied on top of footage.

One said "99" and was in the top right-hand corner of the screen, while the other, at the bottom, read "chilled weekend".

The SCARD spokesperson said: "I thought it ironic that the words 'chilled weekend' accompanied the video clip.

"It's very chilling in a mortuary fridge."

It comes just a month on from a video apparently showing a motorist doing more than 140mph on the M606.

Two Bradford district MPs were quick to blast the driver, with Shipley MP Philip Davies describing the situation as "truly shocking".

The other of those parliamentary members, Bradford South MP Judith Cummins, has also condemned this latest example.

Ms Cummins, a long-standing campaigner on road safety in the Bradford district, feels this video is particularly shocking given it seems to have been filmed for entertainment purposes.

She said: "This is yet another example of dangerous and reckless driving on our roads, made even worse by the fact that a passenger in the vehicle seemingly filmed this for amusement.

"It is completely unacceptable and the perpetrators need to feel the full force of the law."

West Yorkshire Police has been trying to crack down on this kind of behaviour for a number of years, launching Operation Steerside in 2017 to specifically target dangerous and anti-social driving.

The force more recently announced a new dedicated system where people can submit dashcam footage, and other forms of digital media, where a suspected offence relating to road safety has taken place.

Police have received hundreds of submissions in the months since its launch, some of which are now leading to successful convictions.

A spokesperson for West Yorkshire Police said: “We treat all instances of dangerous and anti-social driving extremely seriously across the Bradford District.

"Drivers can put their lives and the lives of others at risk with this type of driving.

“We are aware of community concerns around the standard of driving in Bradford and Operation Steerside was launched four years ago to specifically target these types of offences.

“Operation Steerside has evolved into a multi-agency partnership, instead of purely police led enforcement operation.

"All agencies involved work collaboratively to continue with enforcement, but also look at changing behaviours including working with young people in schools and youth settings.

“The partnership is committed to listening and reacting to the concerns from the local communities and we are dedicated to doing more to build on the significant progress in tackling dangerous and anti-social behaviour across the District.

“In the last few months, West Yorkshire Police has launched a new system where the force will receive dashcam footage and other forms of digital media from members of the public of where a suspected offence relating to road safety has taken place.

“The potential offences that the new system will look at includes dangerous driving, driver distraction including using a mobile phone, driving without due care and attention, careless driving, overtaking on solid white lines, not being in proper control of the vehicle as well as traffic light contraventions.

“So far this has been incredibly successful and the force has received hundreds of submissions some of which are now leading to successful convictions through the courts.

“We would urge anyone who has information on anti-social driving or dangerous driving in their area, or submit dashcam footage via 101 or via the West Yorkshire Police website.”

The T&A contacted Snapchat for comment, but did not receive a response.

Frequently asked questions on West Yorkshire Police's Safer Roads Media Submissions Portal can be found at: saferroadsmediasubmissions.westyorkshire.police.uk/faq.html

You can submit dashcam footage at: westyorkshire.police.uk/SaferRoadsSubmissions