A charity football match is set to kick-off on Sunday to raise money to help profoundly deaf babies, children and adults hear again.

The match at a University of Bradford pitch in Laisteridge Lane, Bradford, is a joint fundraising adventure between staff at Asda, Rooley Lane, and Bradford South Neighbourhood Policing Team.

It is the first time they have teamed up to raise money for charity but, if it is successful, it is hoped it will be the first of many such ventures.

The 11-a-side match kicks off at 7pm and those who turn up to watch will be invited to make a donation to charity which will be given the Telegraph & Argus Listening for Life Appeal.

The appeal is raising £1.5 million to build and equip a state-of-the-art cochlear implant centre at Bradford Royal Infirmary.

Cochlear implants are small microprocessors which enable profoundly-deaf babies, children and adults to hear. Bradford is the only centre in Yorkshire which performs the operation and takes referrals from across the county and beyond.

In its first year, 1990, just a handful of operations were performed but now it has more than 400 patients and has outgrown its current accommodation within Bradford Royal Infirmary.

The Ear Trust, a registered charity which was founded by Bradford ear, nose and throat consultant Chris Raine in 1990 to support the work of the Yorkshire Cochlear Implant Centre, has already raised £1million to enable it to develop plans for the new centre.

However, the project will cost a total of £2.5million in total, so through the Listening for Life Appeal we are asking the people of Bradford, to get behind the campaign to bring this fantastic new facility to the city.

The cochlear implant service is transforming lives by restoring the hearing of hundreds of profoundly-deaf babies, children and adults.

The results are life-transforming and enable users to become active participants in the hearing world they live in.