Bradford rating in deal savvy cities in UK, as Leicester top

With tonnes of new discount codes available each month for our favourite brands, millions of us take to Google to get our wish-listed products for a discounted price. As a result, OnBuy.com were keen to investigate who makes the most savings using these online tricks.

After utilising Google Ads’ online search analytics tool, they can finally reveal which UK city is the most deal-savvy in the lead up to the Christmas holidays.

OnBuy.com also surveyed 3,480 shoppers to uncover British attitudes towards deals and discounts.

A total of 28.65 per cent of online shoppers in Bradford have looked for simple ways to save money.

Which UK cities save the most money?

OnBuy.com discovered that those living in Leicester are the most dedicated to saving money. Each month, Leicester residents make 177,490 searches each month for ‘discounts’, ‘sales’ and other cost-reducing terms. A whopping 69.60 per cent of online users in the city have looked for simple ways to save some cash.

In second place are Google users from Milton Keynes, with 46.39% keen to bag some savings. From Deliveroo to Curry’s, 75,620 searches are made each month from local residents eager to grab the latest deals.

Swansea locals are the third most deal-savvy in the country as 42.20% of them (51,900) scan for price-slashes online every month.

Following in fifth, sixth and seventh are Darlington, Dundee and Royal Leamington Spa where 41.99%, 40.03% and 39.21% of residents respectively are actively searching for ways to get money off each month.

Which UK cities save the least money?

Although many cities across the UK have made changes to their lifestyles in a bid to save some pounds, others haven’t.

Slough is the least deal-savvy city. Despite bragging 5,150,000 Google users, just 89,510 searches are made each month from locals looking for brand discounts. Just 1.74% of Slough Google users look for cost-effective replacements using the internet.