THERE was a Kurupt FM takeover yesterday in Bradford, as the team from the pirate radio show teamed up with Santander to launch an anti-scam campaign aimed at young people.
The stars of BBC Three hit series People Just Do Nothing visited the bank’s call centre to launch the campaign, MC Grindah’s Deadlist Dupes.
MC Grindah, DJ Beats, Steves and Chabuddy G visited Bradford for the campaign, aiming to stop people under 25 falling victim to scams.
Last year, identity theft in under 21s rose by a quarter, while half of money mules are aged under 26, with 27 per cent aged 21 or under.
The campaign features three videos where Grindah goes undercover to raise awareness of ID theft, online scams and being used as a money mule, featuring the show’s familiar faces.
On their first trip to Bradford, the crew met staff at the call centre, handing out treats and spreading the message of the #DontGetKurupted campaign.
Explaining why they got involved in the campaign, Allan Mustafa - who plays MC Grindah - said: “The idea we got proposed by Santander was an idea we have spoke about before, doing a short spin off where we do a p**s-take of Danny Dyer’s Deadliest Men.
“It was only an idea, but then this came through, and we only do things which fit within the brand and suit us, and we felt like we could create some content which suited us.
“It’s something people don’t have much education on, and I’ve been scammed myself a few times just by putting all my details in everywhere.
“We watched a lot of the Danny Dyer stuff and found it quite funny and exaggerated, and with egos like our characters have we thought it would fit perfectly.
“They were great fun to do and are funny to watch in their different ways.
“If people take something from it, our fans have been supportive and said they’ve taken something away from it.
Steve Stamp, who stars as DJ Steves, added: “It’s a good cause, not just advertising a bank.
“It’s more about protecting people from being scammed or duped, or ‘kurupted’.”
Susan Allen, Santander’s head of retail and business banking, added: “We’ve seen a big impact already, we have messages from people saying they are thinking differently and it is easier to talk about it.
“It makes it easier to talk to people, and knew the traditional format wouldn’t appeal to the people we were trying to meet, so we gave the guys a lot of creative freedom.
“Young people are the most vulnerable and we have had great feedback so far; we’re proud to be working with them.
"We're committed to fighting financial crime and work hard to raise awareness of fraud and scams with all age groups.
"We recognised that to engage younger audiences with these important messages, we needed to do something different and memorable.
"We hope everyone, no matter what age, will enjoy Deadliest Dupes and learn how to stay safe so they don't get 'kurupted'."
Take a look at the full campaign by visiting the MC Grindah's Deadliest Dupes website.
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