Staff and customers at Asda in Rooley Lane, Bradford, have shown their support to the family of missing four-year-old Madeleine McCann through the sale of yellow ribbons.
The store has raised more than £800 by selling the ribbons for 50p.
The money will go to a fund set up by the McCann family to help them find Madeleine, who disappeared almost four weeks ago while on holiday in Portugal.
The sale of the ribbons was organised by customer service manager Kim Hayton, who has recently returned from Portugal.
She said: "If we can help here at Asda Rooley Lane and in any way contribute to the safe return of Madeleine to her family, then we are happy to help."
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