THE boss of Bradford's biggest social housing group took the plunge in a charity lake swim on Saturday.

Incommunities chief executive Geraldine Howley was one of a team of three who braved the cold waters of Lake Windermere in the annual Great North Swim.

Mrs Howley and her Incommunities colleagues Adrienne Reid and Greg Robinson, each completed the one-mile course inside the hour, raising more than £2,250 in online donations alone for the Prince's Trust.

Hundreds more has been pledged off-line by family, friends and organisations.

Mrs Howley has chosen the national youth charity as her chosen good cause as the incoming President of the Chartered Institute of Housing for 2015/16.

They were also joined in the swim challenge by Judy Waugh, the Chartered Institute of Housing's director of membership and education.

Mrs Howley said: "It was tough going but thanks to all the training that we put in we were able to make it over the line in good times.

"The swim was a fabulous way to get my fundraising year off the ground.

"A big thank you to my swimming team of Adrienne, Greg, Judy and everyone who kindly donated to help us on our way."

The Prince’s Trust was set up in 1976 and works with disadvantaged young people to turn their lives around. It has helped 750,000 young people so far and supports more than 100 more every day.

People can still sponsor the team by visiting justgiving.com/IncommunitiesTeam.