BRADFORD-based Yorkshire Water has launched its annual water conservation campaign to coincide with the United Nation’s World Environment Day - June 5 - which calls for people to ‘consume with care’.

The company, which provides around 1.24 billion litres of water a day, aims to give away 25,000 free water saving packs and reduce the region’s water use by up to 1 million litres per day.

It wants to push the message that using water more efficiently is not only good for the environment, but can also help lower utility bills.

Head of Service Delivery at the company Neil Dewis said: "Our Save A Little, Save A Lot campaign is about providing our customers with information on how they can save water and why it’s important to do so.

"Some people take water for granted but it is a precious resource and we need to ensure that in the future we can continue to meet the demands of a growing population and the challenges climate change could bring.

"We work really hard to manage our own leakage and to supply our water in the most efficient way, but we need our customers to play their part too. To help our customers we‘re offering free water saving packs via our website that include simple to install devices that can reduce household water consumption."