IN a world first for cycling, the Tour de Yorkshire will include a podium jersey which is voted for by fans via Twitter.
The 'digital jersey' will be presented to the rider who has distinguished himself as the most aggressive, the rider who has made the greatest effort, and who has demonstrated the best qualities in terms of sportsmanship at each of the event's three-stages.
Chief Executive of Welcome to Yorkshire Gary Verity said: "We’re breaking new ground getting people involved in voting for the most aggressive rider. Race weekend will be like no other the UK has seen. Combined with the other new, very impressive podium jerseys, we’re very excited to see who will be the first riders to wear them."
The digital jersey will be sponsored by Dimension Data and fans can vote for the riders selected by the Tour de Yorkshire race director via @letouryorkshire.
Twitter voting cards will be available online and thorough a mobile app - all the fan needs to do is tap on the vote button.
The Tour de Yorkshire covers 515 kilometres, including Haworth, Oxenhope and Ilkley, and takes place from Friday, May 1 to Sunday, May 3.
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