NORTHERN destinations will receive £10 million of Government funding to boost tourism and attract international visitors from across the world, including the USA and China, Deputy Prime Minister Nick Clegg and Culture Secretary Sajid Javid announced today.

The funding will go towards a ground-breaking new initiative where tourism bodies, such as Welcome to Yorkshire and Cumbria Tourism among others, work together to sell what’s unique about the North under one umbrella.

The move is expected to pump £177 million into the region’s economy, creating over 3,200 jobs and resulting in two million more nights spent in local hotels and B&Bs.

Mr Clegg, said: "This funding will help bring together existing work being done to boost tourism right across the north, showcasing major events such as the Tour de Yorkshire whilst creating a single vision for showing off the jewels of the north for all to see."

Mr Osborne said the move was part of the Government's long-term economic plan to build the Northern Powerhouse

Mr Javid added: "By helping destinations work closely together to attract tourists we will ensure everywhere from Leeds to the Lake District benefits. This, in turn, will set an example across the country, showing what can be achieved when we work collaboratively."