FANS can raise a glass to Bradford City’s giant-killing FA Cup exploits with a new beer celebrating the club’s famous win at Chelsea with a share of the profits going towards the Bradford Burns Research Unit.
The commemorative ale, ‘Chelsea City Gent’, has been specially-brewed by the West Yorkshire-based firm H B Clark, which has a depot in Keighley, using the face of Lenny Berry, city’s former City Gent mascot.
The beer will be available to pubs across the Bradford district from Monday, with 5p from every pint donated to the Bradford Burns Research Unit, based at the University of Bradford.
The company teamed up with Mr Berry to produce a ‘Wembley City Gent’ ale when the Bantams reached the League Cup final in 2013, and having raised £400 for the burns unit on that occasion, Jeff Hempsall, cask ale manager at H B Clark, said the club’s latest success was “too good an opportunity to miss.”
“We knew we had to move quickly to get the beer launched before the euphoria of such a fantastic win died down,” said Mr Hempsall.
“Lenny proved to be a great ambassador for us, the club, and the burns unit, two years ago, so we asked him to get involved again.
“The beer is a golden ale brewed at 4.2 per cent, as we just had to copy the scoreline!”
Mr Berry, who was at Stamford Bridge to revel in City’s triumph, was on-hand to promote the new ale at the Corn Dolly pub in Bradford.
He will also pull the first pint of the new ale at Salts Sports and Social Club, Saltaire, on Wednesday, which is one of the venues stocking the ale ahead of City’s next FA Cup tie against either Sunderland or Fulham over the weekend of February 14.
As well as the 5p a pint donated by H B Clark, the Salts club will be making its own contribution to the burns unit for every pint it sells.
Mr Berry said he was “very proud” to be asked to promote the new ale.
“It’s for a really good cause which has always been in my heart, and this is a very important year to raise funds for the appeal,” he said.
“If I can help sell more pints, that means more donations to the burns unit, which is what it’s all about.”
A fundraising target of £300,000 has been set for the burns research unit this year, to mark the 30th anniversary of the Valley Parade fire disaster in 1985.
Professor Desmond Tobin, director of the Centre for Skin Sciences at the university, said the Bradford Burns Unit, which sits within the centre, was entirely dependent on charitable donations.
“We’re always grateful for any donation to the unit, and it’s good to see the brewery supporting our work,” he said.
Any pubs and clubs wanting to stock ‘Chelsea City Gent’ should contact H B Clark at Keighley on 01535 603049.
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