FIRST aid charity St John Ambulance has revealed new statistics showing that nearly four-fifths of parents in Yorkshire and the Humber do not know how to save a baby from choking, despite four in ten having witnessed such an incident.

The research shows that 78 per cent of people would not know what to do to save a choking baby.

It also showed the majority of parents, 61 per cent, name choking children as their greatest first aid fear and feel knowing first aid would help them feel better prepared.

In response, St John Ambulance has started a campaign that includes an animated advert showing what to do if an infant starts to choke.

In The Chokeables, the voices of comedians David Walliams, David Mitchell, Johnny Vegas and actor Sir John Hurt feature in the advert showing a doll giving first aid to a jelly baby choking on a peanut.