Pictured are Richard Flaherty (left) of Banana Kick and Provident’s Paul Mitchell
A marketing agency has been appointed to oversee Bradford-based Provident Personal Credit’s sponsorship of Bradford Bulls.
Provident signed a four-year deal to sponsor the Bulls in 2013 and has appointed Leeds-based Banana Kick to focus on engaging fans, the community and Provident’s staff in activities.
Paul Mitchell, Provident’s senior sponsorship executive, said: “We were particularly impressed with Banana Kick’s record in experiential marketing and we’re really looking forward to engaging Bulls fans with a range of exciting activities.”
Banana Kick, founded in 2008 by Gary McCall and Nick Goring, is a specialist sports, leisure and experiential marketing agency.
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