Gerry Sutcliffe last night insisted that Bradford Bulls would continue to seek fresh investment from elsewhere after Jay Willey’s proposed “six-figure” cash injection failed to materialise in a dramatic split which she says has left her devastated.

The Telegraph & Argus revealed in March how the Bradford businesswoman was willing to pump a major sum into the Bulls in return for a significant shareholding.

The 41-year-old, of Holme Wood, Bradford, who owns the Harrogate-based European arm of cosmetics firm Kroma, which has been embroiled in a high-profile legal battle with the Kardashian family, vowed to bring a touch of “glitz and glamour” to the Super League outfit.

Despite playing a prominent hands-on role at the club in recent weeks, the investment did not materialise following an apparent breakdown in relations with the Bulls’ management team.

Miss Willey had effectively been installed on the club’s board and sat alongside owner Omar Khan and honorary chairman Mr Sutcliffe in the director’s box at matches.

However, yesterday afternoon she used social networking site Twitter to reveal she had not been invited to last night’s game at London Broncos and used a hashtag saying ‘the truth is going to come out’.

Miss Willey would not be drawn on her comments when asked to elaborate, but declared herself “devastated” at the turn of events which led to her departure.

She told the T&A that her decision to quit the club had “nothing to do with finance, but with the way I’ve been treated”.

She then issued the following statement: “I am sad to be announcing my official withdrawal of all involvement with the Bradford Bulls.

“My reasons for this are a number of irrevocable differences between the board and I which has left me with no other course of action.

“I want to take this opportunity to wish Franny (Cummins) and the players all the best for the remaining season.”

The Bulls issued a brief statement saying: “The club are saddened that Miss Willey has decided to end her involvement with the Bradford Bulls.

“We would like to thank her for her interest in the club and wish her well for the future.”

The club, which was bought by restaurant owner and businessman Mr Khan last September, was recently granted a Super League licence until the end of 2014 by the Rugby Football League after being given an initial probationary licence for the current campaign.

And Bradford South MP Mr Sutcliffe said: “We were all buoyed by the news that our Super League status for 2014 had been confirmed.

“This came after the club’s income and expenditure was looked at and the Rugby Football League was very happy with that.

“It confirms our view that things are going well. Of course there have been some disappointments with the number of season tickets sold, so that’s why we introduced the part-payment plan for next season.

“We want to continue to build, strengthen and develop the club and we’re willing to work with anybody who wants to help us with that.

“We’re still working with potential Qatar-based investment and we’re continuing to try to seek involvement in the club from other outside investors.

“It’s sad that Jay has decided to leave in the way that she has, but we need to move on and put the interest of the club at the heart of things.”