Put down the black eyeliner – it’s time to bring on the summertime blues.

Veering away from a classic look is never easy, but this season’s palette of sea-inspired blues are pretty persuasive, whether you want to dip a toe in the water or dive right in.

If Fashion Week’s backstage looks are anything to go by, blue is officially the new black. From inky navy liner at Mary Katrantzou to embellished aquamarine lids at Christian Dior, there’s a hue and application for everyone.

The look may be borrowed from the Eighties but, reworked with modern techniques, blue eyes can be both striking and subtle.

“Blue creates the same drama as black but with the added benefit of brightening your eyes,” says make-up artist James Kaliardos.

Before you decide how bold you want your blue, the beauty shelves are awash with tempting oceanic shades. If in doubt, let your eye colour lead the way.

“Blue is perfect for you if you have brown eyes,” says Rebecca Butterworth, M.A.C senior artist. “Choose a deep cerulean or navy blue to give your eye colour more depth.

“If you have green eyes, choose a brighter blue - more on the teal or turquoise colour family.”

It’s only those with blue eyes who need to be wary of drowning out their natural colour.

“Blue eye make-up actually doesn’t really do much for someone with blue eyes – it tends to swamp the colour that’s naturally there,” Butterworth warns.

Flaunt some true blue bravado with a bold wash of colour over the entire eyelid. Use a highly pigmented creamy eyeshadow to really pack a punch.

A blue version of a smoky eye can also look dramatic for after-dark moments.

“Use a deep navy kohl pencil and rim the entire eye, top and bottom,” Butterworth suggests.

“Blink your eyes together hard a few times to move the pencil around then take a soft eyeshadow brush and blend the pencil up and around the eye to create a modern, smoky look. Buff a bold blue eyeshadow, like M.A.C’s Freshwater, over the top of the pencil.”

Remember to keep your lips and cheeks pared right back to let your eyes work the room.