WharfeBank Brewery is launching a new loyalty scheme to strengthen its ties with local pubs – and is creating a special new ale to celebrate.

The award-winning Pool-in-Wharfedale-based business says its Master Cellar Club will give members “added value” in return for their custom, by providing services like staff training and brewery tours.

Three inns have already signed up to the scheme ahead of its launch – Otley’s The Old Cock, The Ings, at Guiseley, and The Stansfield Arms in Apperley Bridge.