Paolo Di Canio’s appointment at Sunderland has caused much frothing and indignation.

From David Milliband to the Dean of Durham, everyone has been quick to have their say on the controversial Italian.

And yes, his political persuasion – despite his subsequent denials – does leave an unpleasant taste in the mouth.

But why only now are the national media and rent-a-quotes ganging up to have a pop? Where was the public outrage when Di Canio was boss of Swindon?

Whatever your views on Di Canio, this episode has underlined once again that nobody in the national papers or TV gives a monkey’s about what happens beyond their precious Premier League.