AN ONLINE marketing company led by David Hood, who founded Shipley-based Pace Micro Technology, has been chosen as the first Bing Ads Elite Partner in the UK.

Infoserve has been chosen by Microsoft to grow its customer base for online search advertising.

The Leeds and Darlington-based company is an established partner of Bing, Microsoft’s search engine, and will help small and medium-sized businesses to boost their profiles.

Derek Oliver, Infoserve chief executive, said: “Our selection as the first Bing Ads Elite Partner in the UK is tremendous news for Infoserve and further strengthens our position as a leading provider of pay per performance online local search marketing.

“We look forward to expanding our search advertising offering with Bing Ads as it continues to grow globally, with over 25 per cent of the computer search market share in the UK.”

Ravleen Beeston, from Bing Ads UK, said: “We are excited to have Infoserve as an elite partner of Bing Ads.”