Cycle-mad lawyer Paul Morris is leading a new specialist claims service launched by a Bradford-based legal firm targeting pedal-pushers across the UK.

Last Cawthra Feather has appointed the personal injury lawyer, who cycles every day and competes in cyclocross events and time trials for Keighley and Craven Athletic Club, to head the new operation which has been driven by a huge growth in cycling resulting in more than 19,000 cycling deaths and injuries every year.

High-profile incidents included rower James Cracknell’s near-fatal heart attack while cycling in America and Olympic and Tour de France champion Sir Bradley Wiggins’ collision with a van pulling out of a drive – one of the most common incidents.

Mr Morris, who has more than 30 years’ legal experience, said settlements ranged from small amounts for minor injuries to millions of pounds for severe and life-changing injuries.