Bradford communications expert Darren Kelly has won praise from one of the world’s top marketing gurus for his forthcoming book and training course.
Al Ries, who has advised global giants such as Apple and Samsung and defined the word ‘positioning’ in marketing has described Mr Kelly’s new work Hello Profit! Sell the Truth to Win in Business & Life as “a great book”.
Mr Kelly, who hosts business interviews for Bradford Chamber of Commerce, said much of his inspiration for the book came from local businesspeople.
He cited people like Russ Piper at Sovereign Healthcare, Steven Gash at Clough and Co and John Tordoff at JCT 600 as inspirational figures along with Jane Vincent, co-founder of Positive Bradford, who runs the Candalesa People recruitment business.
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