MORRISONS has launched a new vegan range, Plant Revolution, to help make vegan food tastier and more accessible than ever before this January.
The 50-strong Plant Revolution range features a wide variety of products and will include everything from fresh ready meals and sandwich options to starters and sweet treats. prices start from £1.
The range was developed by Morrisons own chefs in response to feedback from customers who said they were looking for easier ways to adopt a vegan diet.
It is designed to appeal to both vegan and non-vegan customers looking to include more plant-based options in their diet.
Highlight products include:
• Plant Revolution Caramelised Onion and Arancini Bites, 200g - £2.50
• Plant Revolution No Duck Pancakes, 250g - £3.50
• Plant Revolution Firecracker Udon Cauliflower, 385g - £3.50
• Plant Revolution Butternut Penang Curry, 385g - £3.50
• Plant Revolution Beefless Wellington, 560g - £3
• Plant Revolution No Chicken Shawarma Flatbread, 179g - £2.75
Emily Bell, Plant Revolution brand manager at Morrisons, said: "We want our customers to enjoy eating well, no matter what diet they choose to follow.
"For part-time plant eaters, fully fledged flexitarians and the purely plant-based, our new Plant Revolution range delivers the bold and exciting flavours we know they’re looking for, and we’re excited to hear what people think of it."
Morrisons Plant Revolution range is available in stores nationwide now.
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