Clubbers at a new nightspot are probably unaware that the man in charge is the face in one of the most famous fashion images in recent years.
Model Charlie Weaving, 24, was chosen by fashion icon Jean Paul Gaultier to feature in a photograph for his perfume Classique.
The photo shows Charlie with top model Karen Ellison, wife of White Stripes singer Jack White.
It is now a global image, helping to sell the second highest selling scent in the world.
Four years on, the man who stumbled into modelling while working as a door picker' at a London Soho club, is still drawing royalties from the photograph. now he is juggling his globe-trotting modelling career with running his nightclub, Rooder, at the Rendezvous hotel at Snaygill, Skipton.
Charlie's parents, Malcolm and Karen Weaving, own the Rendezvous, where Rooder is based and he is a former pupil of Giggleswick School, near Settle.
Charlie has just finished work for designer Nick Holland, of Holland Esquire, and he has recently been working in Paris, Milan and New York.
And his busy lifestyle is being featured in a BBC documentary programme Inside Out. "It's a very busy life but it's great that the hard work has paid off," said Charlie.
"The documentary is about my life behind the scenes, not only modelling at interesting locations for top brands, but the hard graft running the nightclub."
And, adding to his achievement, Charlie has not let dyslexia get in the way of his career success.
"I was living in a hostel in London aged 16 and giving out fliers for nightclubs in Covent Garden," he said.
"I then got work at a club in Soho helping celebrities like Madonna and Posh Spice escape the paparazzi. I was also a door picker' at a club. The job was to select the best looking girls and guys who looked to have money to come in.
"I was there when I was asked to model for an American teen magazine. The shoot took place in Hyde Park."
From there his career took off and he was recruited by top agency Storm, which has Kate Moss and Elle Macpherson on its books. "I've been very lucky, though it has meant hard work," Charlie said.
Rooder is open Friday and Saturday nights. The Inside Out programme is due to be broadcast on BBC1 in September.
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